your business has evolved.
your identity should too.
Your business doesn’t need a complete rebrand. But the identity you started with might not reflect the business you’ve become.
The CRTR Identity Sprint is a focused, two-week engagement designed to refresh your visual identity without starting your brand over from scratch.
Two weeks. A new identity. And a fresh start.
a fresh identity without rethinking your entire brand.
Not every business needs to go through a full brand development process.
Sometimes the foundation is already there. You know who you are, what you do, who you serve and where you’re headed. You just need an identity that communicates it better.
The Identity Sprint strips away the parts of the branding process you don’t need and focuses our attention on the part you do: creating a visual identity that better represents the business you’ve built.
It’s fast. It’s focused. And two weeks from kickoff, you’ll walk away with a refreshed identity and the tools you need to start putting it to work.
we know our way around identity.
Identity design is at the heart of what we do at CRTR. We’ve helped businesses across industries turn who they are into visual systems that are distinct, memorable and built to work in the real world.
Here’s a look at a few of the identities we’ve created.
HOW THE SPRINT WORKS
we’ve built the identity sprint around three simple ideas:
make decisions quickly.
keep the process moving.
spend time designing instead of sitting in meetings.
Before your two week sprint begins, we’ll send you a short questionnaire to help us understand your business, your existing identity, what’s working and what needs to change.
Then, the clock starts.
DAY 01
Kickoff
Call
We start with a one-hour call to align on your business, your current identity and where we’re headed.
DAY 02
Concept
Development
We get to work exploring distinct directions for your refreshed identity.
DAY 03
Concept
Development
We refine two identity concepts and begin exploring a color direction for each.
DAY 04
Concept
Presentation
We present both directions, talk through the thinking and choose one to move forward with.
DAY 05
Refine +
Finalize
We incorporate your feedback and lock in the final logo and color system.
DAY 06
Build the
System
We expand your new identity with supporting logo configurations and typography.
DAY 07
Build the
System
We bring the pieces together into a cohesive, usable visual system.
DAY 08
Build the
System
We create applications that show how your new identity comes to life in the real world.
DAY 09
Final
Presentation
We walk you through the complete identity system and how all the pieces work together.
DAY 10
Final
Delivery
Your guide, logo package and final identity assets are organized and ready to put to work.
everything you need. nothing you don’t.
At the end of your Identity Sprint, you’ll receive a complete visual identity package designed to give you the essentials for using your new look consistently.
your new logo.
Your new logo, exported in all of colorways and formats you’ll need to start using it right away.
a six-page identity guide.
Six pages to help you launch your new identity and keep it aligned.
01. Cover
02. Identity Instructions
03. Logo System
04. Color System
05. Type System
06. Your Brand In Action
the identity sprint is built for businesses that already know who they are.
This isn’t a shortcut around brand strategy.
It’s for established businesses that already have the foundation in place and need their visual identity to catch up.
are you a good fit for the sprint?
The best Identity Sprint clients already know who they are and where they’re headed. They just need an identity that better reflects the business they’ve become.
You’re probably a good fit if:
Your business already has an established name, audience and offering.
Your current identity feels dated, inconsistent or no longer reflects the quality of your business.
You’re looking for an evolution, not a complete reinvention.
You’re comfortable making decisions quickly and providing consolidated feedback.
You want an experienced design team to lead the creative process.
two weeks.
$2000
that’s it.
The Identity Sprint is a focused engagement with a focused investment.
$2,000
Your sprint includes the complete two-week process, two initial identity directions, one round of refinement, your final visual identity system, six-page identity guide and packaged logo files.
Because the timeline moves quickly, we ask that one primary decision-maker participate in the sprint and that feedback and approvals are provided according to the schedule.
ready for an identity that looks like the business you’ve become?
You’ve already done the hard work of building the business.
Give us two weeks to make sure your identity reflects it.