When Zeke Chase decided to take his love of racing from the grandstands to the driver’s seat, he needed a brand that could grow with him. We partnered with Zeke Chase Racing to build a complete visual identity inspired by the energy, speed, and personality of motorsports. Starting with the ZCR10 mark, we developed a bold identity system around Zeke’s signature purple and orange quarter midget, then brought it to life across his primary racing logo, apparel, merchandise, and social media.

The result is a brand that feels right at home at the track today, with plenty of room to grow wherever racing takes Zeke next.